Tone of Voice
Let’s give them something to talk about! To get people to actually listen, we speak with a distinctive voice that projects a memorable, identifiable, and thought partner-centric message. We are driven by substance in our brand communication. We aim to communicate only relevant topics for our target audiences. When we talk, we speak clearly, thoughtfully, and authentically. When we write, we impart messaging with brevity, wit, and professionalism.
Principles
Weights & Sizing