Colors
We proudly embrace a bold and vibrant primary color that commands attention on any surface. Our secondary colors provide space for contrast and add a pop of energy. Each primary and secondary color features both light and dark variants, ensuring a rich variety. Furthermore, each pillar is thoughtfully paired with a unique color, accompanied by its own light and dark versions, contributing to a cohesive and dynamic visual identity.
Primary Colors
Magenta
Our primary color is magenta. Our secondary colors are navy and yellow green.
Acceptable color combinations
The approved color combinations below should be used when combining artwork and typography in our brand colors. Adhering to these guidelines will not only ensure consistency across all platforms but also enhance ADA compliance, promoting optimal legibility and readability.
Colored backgrounds with logo
Below are the different color combinations allowed to be used when combining our logo with our brand colors. Follow these guidelines to ensure consistency across all mediums.
Colored backgrounds with type
Below are the primary color combination to use when combining our typography with our brand color.
Misuse
We encourage you to treat our logo with care and maintain its consistency across all platforms. It is important that it remains unaltered and true to its original design. Below, you’ll find examples of what not to do in order to help guide you in this process.
